Friday, 10 October 2014










Dr Dre is in large font which also symbolism his importance even though he is in the back ground. By him being in the background it reflects his work which is producing beats and working behind the scene.  Dr Dre who is a well know artist/producer, who is well respected is backing Kendrick Lamar. This just goes to shows Kendrick Lamar’s potential.This magazine does have a lot of white space as the background of the magazine is white. By using white space it makes it seem that all the images, cover line and masthead is not tightly together and crammed up.Similar to the title Kendrick Lamar’s name is in red too which also symbolism his importance and also it connotes that the spotlight is on him.The main theme of the xxl magazine is red, white and black. The name stands for extra extra large. Some rappers brag about being in this magazine because this magazine is well respected by the music industry and the audience. So by making it red it makes it stand out more and appealing. the language used in this magazine is very formal but they use a lot of adjectives like "super" "iconic" etc. XXL exaggerates its cover lines to make it seem better than what it actually is. there is no direct mode of address in the language it is just statements. this is an hip-hop genre magazine and in front of the magazine is a typical black African american male. This magazine supports the stereotype of a typical hip-hop/RnB magazine. Also in the front cover the main star Kendrick lamar is wearing a lot of jewelry and designer cloths , which also supports the typical stereotype look of a rapper. this is done because xxl is because mostly people who buy this magazine are African american. Similarly 78% of the audience of this magazine are male. so the way it is layed out it appeals to men. In a sense that kenrick lamar is wearing a hoody and very flashy cloths. A hoody normally represents a very shady character that is not too revealing to everyone about his past or what he is all about. this idealization normally creates a very aplha male like character in the audiences mind.

No comments:

Post a Comment