The name of the band “the vaccines” are at the top right
hand corner of the page. Their name Is in black capital letter, who are very
popular. the size of the text shows the importance of the band and its
importance. The whole dps is based on them. in the first page there is a clear
image of them all four leaning forward and giving direct mode of address
suggests that they are trying to draw attention. Without the blue shapes the
image of the band looks old and washed out because of the grey scale image. However
with the blue shapes they look very modern and look as if they are also trying
to appeal to a new generation of audience. this is because 93% of the NME readers have a computer and 96% have an access to the computer. there is also a pull quote, which is
the second largest text in the dpt. the fact that the text is in blue also helps
it to make it more appealing. in the bottom right hand corner the logo which is
very small is placed in the dps . The logo may be small but it still shows ownership
and originality of the article. The logo is well famous so when the audience
view it. it will make them feel as if they can trust article. the article is
set into Coolum’s which makes it easier to read . the background is textured
but it makes the text stand out well enough. there are only two columns and the main image stretches over the first image and 1/3 of the second page. the main stars of this magazine are pop stars, who are dedicated to make good music. but also their sense of fashion. the leather jackets,rolled up sleeves and putting your collar up are styles that are no longer trending. By the band doing these things connotes that they are trying to bring back a some of the old fashions trends and styles. Their dress code also reflects the type of music they put out too. The main target audience of this magazine are male that are aged between 17-30. 73% of the reader are male and 27% are female.

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