Sunday, 12 October 2014

audience research

xxl audience research

78% of the XXL consumers are male and only 22% of the XXL magazine is female. the ethnicity of the XXL magazine are  African-American: 67% Caucasian/White: 18% Hispanic/Latino: 19% Asian: 1%. 

XXL are a hip-hop based magazine. majority of the hip-hop artist are African American and so they appeal more to this audience. 


AGE
Under =18: 6%
18-20: =11%
21-24: =21%
25-29: =29%
30-34: =16%
35-39: =11%
40-49: =5%
50+: =1%
21+: =83%


1 comment:

  1. Adib you need to ensure that all tasks are in order and correctly titled. You have a few missing and you have to be organised with this blog. Planning and completion of the college magazine is needed. Likewise there are elements of different magazines for your case studies with very brief audience profiling from media kits. You have to complete them. You have discussed briefly codes and conventions but they lack terminology and semiotic language. You have to be far more detailed with all areas of this task. A overview of the institution part is also missing. More in depth analysis of audience profiling is needed. Address all the points on task 2 when discussing and showing your understanding of techniques used in these magazines. There needs to be far more layout, font, image and text placement.

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