Magazine newsstand 5a

                                                              Magazine newsstand

I visited my local store Tesco to find the magazine. i found that magazine that are known are usually eye level. Another thing that i realized is that a lot of Asain magazine are at the top and eye level because east London is a Asain dominated area people prefer to read Asain magazines. this is why Asain magazine are eye level. As i moved through out the newsstand I realized that most magazines are placed by their genre. So all music magazine will be together, making it easier for the buyer to navigate and find what he/she is looking for. Dominant magazine within the genre are always eye level as it increases the sale. Because the consumer dose not have to spend time looking for it also big bands have reputation, which will instantly attract the reader. Music magazine which are not as popular as the dominant magazine tend to usually come with freebie to encourage the reader to buy it. they also have very unique and colorful fonts and images to attract the reader.They also use misleading language to draw the reader in. All the magazine are placed in a way which you can see the lower third of it. Because of the fact that all the main cover lines and freebies tend to be on the lower third. Another thing that caught my eye was that consumers are attracted more by picture and not text. So if an magazine has famous celebrity on its front cover. People will most like buy it because of the magazine star. But also less popular magazine have very pretty girls to draw men in. Magazine specially famous magazine uses fonts and masthead that are unique to their genre. They do this to divide their self from the other magazine and make it unique. So the next time you see it you will instantly recognize the font.